From $433-a-lead junk to a 5× ad budget the client asked for
A small plumbing business was spending about $1K/month on Google Ads and wanted proof it could work before putting in more. The problem wasn't the budget, it was friction.
Paying more for the same bad results
Their setup was search ads pointing to a landing page with a long contact form. In one month that produced 3 low-quality leads from $1,300 in spend, $433 per lead, and none turned into real jobs.
Scaling this would have just meant paying more for the same bad results. Before spending another dollar, they wanted proof the channel could actually work.
A long form followed by "we'll call you back" basically hands the job to whichever competitor answers the phone first. So the real problem wasn't the budget, it was friction.
Cut every step between an urgent customer and a conversation
I rebuilt the Google Ads account around high-intent searches and phone calls, and set up Local Services Ads alongside it. Three channels, one strategy: get urgent customers talking to the plumber, not filling in forms.
Quality first, then volume
The first month after the rebuild, $1,100 in spend brought in 3 good leads, that was the spark. No home services owner puts 5× more money into ads unless the phone is ringing.
Ads not turning into jobs? Let's fix the friction.
Book a free call and I'll show you where your ad spend is leaking, and how to point it at customers ready to hire.