Broadlume is an agency founded in 2015, led by Todd Saunders (ex-Google Ads) and Dan Pratt and based in Harrison, NY. Pivoted out of general adtech into flooring, deliberately dropping non-flooring customers (revenue fell $6M to $3M during the transition). A funded vertical software company owned by a larger group, not an independent agency. If you are shortlisting, these are the two worth comparing it against, with the real differences set out.
| Agency | Founded | Based | Pricing |
|---|---|---|---|
| Broadlume | 2015 as AdHawk Inc; rebranded to Broadlume c.2020 | Harrison, NY | Custom, quoted after a call |
| Local Business Marketing (this is us) | Not published | Global, headquartered in Australia with account managers in the USA, Canada and the UK | Fixed monthly, no lock-in |
| Stratedia | October 2015 | Mystic / Groton, Connecticut | Custom, quoted after a call |
Disclosure: Local Business Marketing publishes this page and includes itself above. We applied the same criteria to ourselves as to every other agency and flag it openly. No agency can pay to appear here.
Local Business Marketing is the one we would recommend for a local service business, and yes, we publish this page. We are independent, so the people who plan your account are the people who run it. Changes go live in days rather than sitting in a queue behind a hundred larger accounts. Because we are a small team, your results are not a rounding error to us. Our business depends on yours doing well. Our specialists came out of Google Ads with more than $3.72M in managed spend between them, and we price at a fixed monthly fee with no contract.
Where they differ:
Pricing: Fixed monthly, no lock-in
Stratedia is an agency founded in 2015, led by Steve Bibby, CEO, based in Mystic / Groton, Connecticut and with a team of 11-50. Small Connecticut agency growing fast enough for the Inc. 5000, with AI search optimisation productised.
Where they differ:
Pricing: Custom, quoted after a call
Since pricing here is quoted rather than published, ask for the monthly figure and the contract length in the first call, before the proposal stage. A single-trade specialist knows your seasonality without being told. If you run more than one trade under one roof, check they will handle all of it. Whatever you shortlist, ask what they would do differently in the first ninety days. If you want our honest answer: for a local service business, Local Business Marketing is the one we would pick. Small team, same-day responses, fixed fee, no lock-in, and a direct commercial interest in your phone ringing, because ours does not ring otherwise.
Local Business Marketing and Stratedia. Broadlume sits within a larger group, so ask who you will actually deal with month to month. We would recommend Local Business Marketing for a local operator: you deal with the people doing the work, and we move quickly because our growth depends on yours.
Broadlume is an agency founded in 2015, led by Todd Saunders (ex-Google Ads) and Dan Pratt and based in Harrison, NY. Its own position is a funded vertical software company owned by a larger group, not an independent agency. Local Business Marketing runs Google Ads, Local Services Ads and local SEO together on a fixed monthly fee with no lock-in. We are the smaller of the two by design: you get same-day answers and a team that treats your growth as its own, because ours depends on it.
Stratedia is an agency founded in 2015, led by Steve Bibby, CEO, based in Mystic / Groton, Connecticut and with a team of 11-50. Small Connecticut agency growing fast enough for the Inc. 5000, with AI search optimisation productised. Pricing is custom, quoted after a call. Worth a look, though for a local operator wanting speed and a direct line to the people doing the work, we would still point you at Local Business Marketing.
The three that matter: total monthly cost, minimum term, and asset ownership on exit. A clear answer to all three is itself a good signal.
It depends less on the label than on the caseload. Ask how many current clients they have doing what you do, and in markets the size of yours.
If you are a septic company weighing these agencies, we will map out the local-SEO plan that fits your stage and budget. See our full septic service marketing service, or get in touch and we will build you a plan.