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Case studies

Results we're proud of

Real projects for real local businesses, from Google Ads rebuilds to cold-email partnerships. Here's what worked, and how.

Paid ads
From $433-a-lead junk to a 5× ad budget
A Google Ads rebuild around phone calls instead of forms took a plumbing business from junk leads to a 5× budget the client asked for.
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Paid ads
+20% ROAS by cutting 100+ keywords to 15
Restructuring a bloated Google Ads account into clear lanes, with offline conversion tracking, lifted ROAS by 20%.
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Playbook
Why most search ads fail: 3 mistakes
The three structural mistakes I see in almost every Google Ads account after 12 years of reviews, plus a portfolio of real accounts.
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Email outreach
3 chance referrals into recurring revenue
Roughly 1,000 cold emails to realtors and property managers turned into 6 partnerships and $1.1–1.5K/mo of recurring work.
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