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Case studies

Results we're proud of

Real projects for real local businesses, from Google Ads rebuilds to local SEO to cold-email partnerships. Here's what worked, and how.

Portfolios
Google Ads portfolio
Real accounts, real numbers
Screenshots from real Google Ads accounts we manage, with the spend, conversions and cost per result.
See the Google Ads portfolio → Local SEO portfolio
Real local SEO results
Real Google Business Profile and local ranking results, from map-pack growth to review counts.
See the local SEO portfolio →
Case studies
Paid ads
Why this plumbing account only worked once we dropped the form
A Google Ads rebuild around phone calls instead of forms took a plumbing business from junk leads to a 5× budget the client asked for.
Read case study → Paid ads
+20% ROAS by cutting 100+ keywords to 15
Restructuring a bloated Google Ads account into clear lanes, with offline conversion tracking, lifted ROAS by 20%.
Read case study → Playbook
Why most search ads fail: 3 mistakes
The three structural mistakes I see in almost every Google Ads account after 12 years of reviews, plus a portfolio of real accounts.
Read case study → Email outreach
3 chance referrals into recurring revenue
Roughly 1,000 cold emails to realtors and property managers turned into 6 partnerships and $1.1–1.5K/mo of recurring work.
Read case study → Local Search Ads + SEO
Google Ads that built local SEO for a new HVAC business
Local Search Ads grew a new Perth HVAC business from 2 to 13 reviews in 45 days, and left it generating organic leads with zero ad spend.
Read case study →

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