A contractor marketing agency built around booked jobs
Construction work is high-ticket and considered. Homeowners get a few quotes, judge you on your past work and your reviews, and hire the contractor they trust. We do digital marketing for contractors built to win that comparison, then to follow up until the job is signed, with Google Ads, Local Services Ads, local SEO and reviews.
What our contractor marketing includes
A roofer, a remodeler and a concrete crew market the same way: be found, prove the work, and out-follow-up the two other quotes. Everything we run points at that.
Google Ads that drive real leads. High-intent paid search and Local Services Ads for a trade where clicks are expensive, managed to cost per booked job. More on Google Ads management.
Local SEO you own. Google Business Profile and map pack rankings that win the searches you are not paying for. More on local SEO services.
Proof that sells. Construction is bought on trust, so a steady flow of reviews and before-and-after photos does more selling than any ad. See how reviews affect rankings.
Follow-up for a long sales cycle. A remodel or a re-roof is booked weeks after the first call, and most quotes go quiet from no follow-up, so we set up the systems that keep you in the conversation. More on email marketing.
Tracking on booked jobs. Call and form tracking so you know your real cost per booked job, not your cost per click.
The contractors we market
From general contractors to specialist trades, the approach is the same but tuned to each trade's searches, seasonality and job values. A few we run tailored programmes for:
Run a repair or service business like plumbing or HVAC instead? That is our home services marketing service. If your trade is not listed, it still fits.
Which channel does what
On high-ticket work the right mix depends on how fast you need the pipeline filled and how much you want to own. We usually lead with paid to bring in qualified projects now, then shift weight to SEO and proof as they compound.
| Channel | Best for | Speed | You own it? |
|---|---|---|---|
| Google Ads | Filling the pipeline now, launching, peak season | Immediate | No, stops when you stop paying |
| Local Services Ads | Verified pay-per-lead where the trade and region qualify | Immediate | No |
| Local SEO | Compounding, lower-cost leads for considered projects | 3–6 months | Yes, the ranking is an asset |
| Reviews & portfolio | The proof that wins a high-ticket comparison | Ongoing | Yes |
No single channel keeps a crew booked. A good agency runs the mix and moves the budget to whatever is winning the cheapest quality projects in your market, not to whatever it happens to sell.
One contractor marketing company, measured on signed jobs
Most contractor digital marketing sells one channel and stops at the lead. But construction is a high-ticket, considered purchase, so the deciding factors are what your recent work looks like, what other locals say, and who follows up on the estimate. As your contractor marketing agency we run paid search and local SEO to be found, reviews and photos to be believed, and follow-up to turn quotes into contracts, all measured on the only number that pays your crew: signed jobs.
Marketing questions contractors ask us
The practical questions a contractor or builder asks before hiring an agency, answered straight.
Should a contractor use Google Ads or SEO?
Both, in sequence. Ads and Local Services Ads bring in qualified projects within days, which is why we lead with them; local SEO takes a few months but then wins leads without a per-click cost. On high-ticket work the point is lead quality, not just volume, so we manage both to cost per booked job.
How much should a contractor spend on marketing?
Because one project is worth many thousands, the sensible spend is set by your average job value and close rate, not a flat figure. A wasted lead on a big job is costly, so we optimise to cost per signed job and size the budget with you before spending anything.
How do you get better-quality leads and fewer tyre-kickers?
We tune the ads and the intake to filter price-only shoppers, then put your recent work and reviews in front of buyers so the people who reach you are already sold on quality. The case study above shows the same rebuild lowering cost while raising lead quality.
Why does follow-up matter so much on construction jobs?
A remodel or a re-roof is signed weeks after the first call, and most quotes go quiet from no follow-up, not a bad price. We set up the tracking and follow-up that keep you in the conversation until the contract is signed.
Do you lock me into a contract?
No. Fixed pricing, no lock-in, and you own your ad accounts, Business Profile and website. If it is not winning jobs, you can walk.
Want a contracting business booked out?
Tell us about your business and we'll audit your ads, rankings and reviews, then show you the fastest path to more signed jobs.