Dermatology has two engines, insurance-based medical care and cash-pay cosmetic treatments, and they need different marketing pointed at the same schedule. As a dermatology marketing agency we combine Google Ads, local SEO and reviews to fill it with both the patients who need you and the patients who choose you, all measured on booked appointments rather than clicks.
Every channel that books patients, run as one system and measured on booked appointments, not clicks. Whether you want a dermatology digital marketing agency to run all of it or one channel repaired, the audit is the same and the medical and cosmetic sides get separate treatment.
High-intent Google Ads. Campaigns for "dermatologist near me", "acne treatment" and "Botox", tuned to reach both medical and cosmetic patients ready to book, and to filter out the price-only shoppers. More on Google Ads management.
Local Services Ads, where your trade and country qualify. In markets where Google offers Local Services Ads for your category, broadest in the US and more limited in the UK, Canada and Australia, we handle the Google verification and run the pay-per-lead placement above the map pack. Where it is not available, that budget goes to the rest of the plan.
Local SEO you own. Map-pack rankings that keep booking appointments after the ad budget stops. It is a discipline in its own right, so we run it as a dedicated dermatologist SEO service.
A reviews and before-and-after engine. Patients choose a dermatologist on trust, and cosmetic patients on visible proof, so a strong review profile and before-and-after work win the booking, and reviews move rankings too. We keep it HIPAA-aware.
Tracking on booked appointments. Call and form tracking so you know your real cost per booked medical and cosmetic appointment, and which channel delivered it.
The right mix depends on how fast you need appointments and how much you want to own. We usually lead with paid to fill the schedule now, then shift the weight to SEO as the rankings compound.
| Channel | Best for | Speed | You own it? |
|---|---|---|---|
| Google Ads | Booking now, launching, cosmetic promotions | Immediate | No, stops when you stop paying |
| Local Services Ads | Verified placement, where you qualify | Immediate | No |
| Local SEO | Compounding, lower-cost appointments over time | 3–6 months | Yes, the ranking is an asset |
| Reviews | Trust that lifts every other channel | Ongoing | Yes |
No single channel keeps a dermatology schedule full. A good agency runs the mix and moves the budget to whatever is booking the cheapest quality appointments in your market, not to whatever it happens to sell.
Medical dermatology keeps the schedule full but is capped by insurance rates; cosmetic dermatology is where the margin is, cash-pay and driven by reputation and proof. A practice that markets only one leaves growth on the table. As your dermatologist marketing agency we run paid search and Local Services Ads to keep the medical caseload full and steadily grow the higher-margin cosmetic bookings, with reviews and before-and-after proof doing the persuading, all measured on booked appointments. For the organic side in depth, see our dermatologist SEO service, and the cosmetic side connects with our medical spa marketing for practices that run an aesthetics arm.
The practical questions a dermatology practice owner asks before hiring an agency, answered straight.
Both, in sequence. Ads book appointments within days, which is why we lead with them, especially for cosmetic terms; SEO takes a few months but then books without a per-click cost. Running only one leaves money on the table. The organic half is our dermatologist SEO service.
Because one cosmetic case can be worth many routine visits, the sensible spend is set by your case values and close rate, not a flat figure. We optimise to cost per booked appointment and size the budget with you before spending anything.
A Google-verified placement that can appear above the map pack, charging per lead rather than per click, where the category and region qualify. The verified badge builds trust with patients deciding who to see.
Paid search and tracking keep the two separate so each is measured on its own cost per booked appointment, while reviews and before-and-after proof do the persuading for cosmetic. The aesthetics arm connects with our medical spa marketing.
No. Fixed pricing, no lock-in, and you own your ad accounts, Business Profile and website. If it is not booking appointments, you can walk.
Tell us about your dermatology practice and we'll audit your ads and local presence, then show you where the next medical and cosmetic appointments are hiding.