Patients choose a dentist the way they choose everything else now: Google, the map pack, and reviews. We help dental practices show up first and turn "dentist near me" into booked new patients.
A new patient is worth years of visits, so the maths on dental marketing is simple: show up when they search, look more trustworthy than the practice down the road, and make booking easy.
The choice matters more in dentistry than in most trades. Someone deciding where to book a check-up or a longer plan of work is weighing trust, convenience and cost, and they settle it from the search results before they ever ring you. So the job is less about one clever tactic and more about being the obvious, easy, well-reviewed option at the moment a person types "dentist near me" or names a treatment into Google. Every part of the service below feeds that one goal, and each is run as a system rather than a set of disconnected campaigns, so the profile, the reviews and the website all pull the same way instead of working against each other.
Local SEO and Google Business Profile. Rank in the map pack for "dentist near me" and the treatments you want more of, across your catchment, through our local SEO services.
A review engine. Reviews are decisive when a nervous patient is choosing a practice, so we build a steady, recent flow of them, and reviews decide who gets the patient.
Google Ads for high-value treatments. Optional paid campaigns for implants, invisible braces or new-patient offers, tracked to booked consultations.
Pages that rank and convert. Treatment and location pages with the right structure, schema and calls to action.
Tracking on new patients. Calls and enquiries measured properly, so you know your real cost per new patient.
The right mix depends on how quickly you need new patients and how much you want to own. We usually lead with paid to fill the diary now, then shift the weight to local SEO and your Business Profile as the rankings compound.
| Channel | Best for | Speed | You own it? |
|---|---|---|---|
| Google Ads | High-value treatments and new-patient offers, now | Immediate | No, stops when you stop paying |
| Local SEO and Google Business Profile | Compounding "dentist near me" visibility in the map pack | A few months | Yes, the ranking is an asset |
| Reviews | Trust that tips a nervous patient your way | Ongoing | Yes |
| Tracking booked appointments | Knowing your real cost per new patient | From day one | Yes |
No single channel keeps a chair full. A good agency runs the mix and moves the budget to whatever is booking the best-quality new patients in your area, not to whatever it happens to sell.
Most patients never scroll past the three practices in the map pack, and they pick between them on reviews and proximity. So that's where we focus: your Google Business Profile, a genuine review habit, and a website that backs it all up, rather than a flashy site nobody finds. You can see the same reviews-and-map-pack approach at work in our local SEO case study. No jargon, no lock-in, and clear reporting a busy practice owner can actually read.
Dental demand is steady rather than seasonal. It is driven by a handful of reasons, and each is a moment where being visible and well-reviewed wins the patient.
New residents with no dentist. People who have just moved start from scratch, and they start with a search. Being the practice they find first, with the reviews to match, can win a patient who stays for years.
Emergencies. A broken tooth or sudden pain sends someone to Google straight away, and they call the nearest practice that looks trustworthy and can fit them in. Visibility in that moment is what earns the enquiry.
Research into bigger treatments. Implants, clear aligners and cosmetic work involve real comparison. People read, weigh options and shortlist before they enquire, so the practices that show up across that journey get the consultation.
Insurance and plan-driven search. Many patients search around their cover or look for a practice taking new patients, so the way you appear for those queries decides who they call first.
Competition next door. There is usually another practice a few minutes away. When two look similar, the one with stronger, more recent reviews and a cleaner profile gets the call, so standing out is a constant rather than a one-off.
The practical questions a dental practice owner asks before hiring an agency, answered straight.
Both, in sequence. Ads can bring new patients within days, which is why we lead with them; local SEO takes a few months but then books patients without a per-click cost. Running only one leaves patients on the table, so we balance the two and shift the budget as the rankings build.
Because a new patient can be worth years of visits, the sensible spend is set by your average patient value and how many new patients you can take, not a flat figure. We optimise to cost per new patient and size the budget with you before spending anything.
A great deal. Reviews are often the deciding factor when a nervous patient is choosing between two practices, and a steady, recent flow of them also helps you rank in the map pack. We build that habit into your day to day, and you can read our guide on how to get more Google reviews.
It is the free listing that puts you in the map pack for searches like "dentist near me". A complete, well-kept profile with photos, hours, services and reviews is often the first thing a patient sees, so we treat Google Business Profile optimisation as a core part of the work, not an afterthought.
No. Fixed pricing, no lock-in, and you own your ad accounts, Business Profile and website. If it is not bringing you new patients, you can walk.
Tell us about your practice and we'll audit your local SEO, profile and reviews, and tell you what's standing between you and the top of the map pack.