Orthodontics is a high-value, considered decision where one case can be worth thousands and parents choose on trust. We combine Google Ads, local SEO and reviews to fill your calendar with qualified consultations and treatment starts.
Every channel that books consultations, run as one system and measured on treatment starts, not clicks.
High-intent Google Ads. Campaigns for "orthodontist near me", "Invisalign" and "braces for kids", tuned to reach nearby parents and adults ready to book, and to filter out price-only clicks. More on Google Ads management.
Local Services Ads, where your trade and country qualify. In markets where Google offers Local Services Ads for your category, broadest in the US and more limited in the UK, Canada and Australia, we handle the Google verification and run the pay-per-lead placement above the map pack. Where it is not available, that budget goes to the rest of the plan.
Local SEO you own. Map-pack rankings that keep booking consultations after the ad budget stops. It is a discipline in its own right, so we run it as a dedicated orthodontist SEO service.
A reviews and smile-photo engine. Parents choose care for their child on trust, so recent reviews and before-and-after smile photos win the consultation, and reviews move rankings too. We make collecting them a HIPAA-aware habit.
Tracking on booked consultations. Call and form tracking so you know your real cost per consultation and treatment start, and which channel delivered it.
The right mix depends on how fast you need consultations and how much you want to own. We usually lead with paid to fill the calendar now, then shift the weight to SEO as the rankings compound.
| Channel | Best for | Speed | You own it? |
|---|---|---|---|
| Google Ads | Booking consultations now, launching, new locations | Immediate | No, stops when you stop paying |
| Local Services Ads | Verified placement, where you qualify | Immediate | No |
| Local SEO | Compounding, lower-cost consultations over time | 3–6 months | Yes, the ranking is an asset |
| Reviews | Trust that lifts every other channel | Ongoing | Yes |
No single channel keeps a consultation calendar full. A good agency runs the mix and moves the budget to whatever is booking the cheapest quality consultations in your market, not to whatever it happens to sell.
Orthodontic marketing is not about cheap leads; it is about consultations that convert into treatment. A single case can be worth thousands and a family compares a few practices on reputation and comfort before they commit. Most online marketing for orthodontists just buys clicks and measures cost per lead. As your orthodontist marketing agency we run paid search and Local Services Ads to reach ready-to-book patients, local SEO and reviews to own the map pack and the trust, and tracking that measures booked consultations and treatment starts, not clicks. For the organic side in depth, see our orthodontist SEO service, and we run the same approach for general practices as dental marketing.
The practical questions an orthodontic practice owner asks before hiring an agency, answered straight.
Both, in sequence. Ads book consultations within days, which is why we lead with them; SEO takes a few months but then books without a per-click cost. Running only one leaves money on the table. The organic half is our orthodontist SEO service.
Because one case is worth thousands, the sensible spend is set by your case value and close rate, not a flat figure. We optimise to cost per booked consultation and treatment start, and size the budget with you before spending anything.
A Google-verified placement that can appear above the map pack, charging per lead rather than per click, where the category and region qualify. The verified badge builds trust with parents choosing care for their child.
Paid targeting plus tracking on booked consultations and treatment starts filters out price-only clicks, while reviews and smile photos build the trust that converts. We run the same approach for general practices as dental marketing.
No. Fixed pricing, no lock-in, and you own your ad accounts, Business Profile and website. If it is not booking consultations, you can walk.
Tell us about your orthodontic practice and we'll audit your ads and local presence, then show you where the next treatment starts are hiding.